Disruptive Juxtaposition

Sunday, March 20, 2005

I heart the Internet

Just saw this Adidas commercial by Spike Jonze on TV tonight and faster than you can say hypertext, the Internet provides. Let's hear it for Spike, eh? This version's audio sounds a little spotty compared to the TV spot; the melody here seems minor, but in the original I seem to remember it being major. There's a heavy Eternal Sunshine debt or homage here, from which Jonze is a mere one degree of separation (Charlie Kaufman), but there's not one thing wrong with that, I'd say. Anyway, no real analysis to offer at the present time - just admiration and a profound sense of received whimsy. And a question - this has what to do with shoes? Oh, I don't care.

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